Insights at your fingertips

Do you want to know what people really think about your concept, your product or your service? Leave it to us! We have the passion, extensive experience and resourcefulness to find out for you. And then we won’t just discuss what we’ve learned – we’ll turn inspiring findings into specific measures that you can implement.

Our falcon principle

... FAST AND AGILE.

The falcon is an incredibly fast bird: when it needs to, it can travel at over 250 km/h. 

... CONSIDERS THE BIG PICTURE.

The falcon has a 360° panoramic view: its 15 neck vertebrae enables it to rotate its head 180° in each direction.

... FOCUSED.

The falcon has particularly good eyesight: with five types of cone cells in its eyes, it can see things in sharp focus from a considerable distance away. 

... LOCAL, NATIONAL AND GLOBAL. 

The falcon is also cosmopolitan: it is the world’s most widespread species of bird and is found on every continent.

KNOWLEDGE AND EXPERIENCE

You tell us what you want to know and we will tell you how we are going to find it out for you. A senior researcher will be on hand to supervise your project every step of the way. We will find the research design that best answers your question. This will then determine the content of the survey: in some cases, we may even suggest methods that you have not thought of before. We always draw on our experience and knowledge to assist you in the best possible way.

OUR MAIN AREAS OF FOCUS:

  • Insights

  • Communication

  • Brands

  • Innovation development

  • Strategic advice

  • User experience

SPECIAL INDUSTRIES

  • Children and youths

  • Energy and technology

  • Pharma/OTC

  • Food and beverages

TARGET GROUPS:

  • B2C

  • B2B

  • Stakeholder

AN EXCERPT FROM OUR METHODS:

  • Qualitative research

    • in research facility, ethnographic and online

    • focus groups, in-depth explorations, boards and forums

    • workshops and customer conferences

  • Quantitative research

    • online, face2face, phone

    • mobile and stationary

    • modular research approaches

FINDINGS AND RECOMMENDATIONS

You can expect more when you work with us. Not just results, but insights. Not just insights, but also recommendations.

After all, you need more than just an opinion from us if you want to make progress. That is why we send you all the key information in a brief, precise format just one day after the data collection is completed. Once the findings are available in detail, we take a more in-depth look at them with you.

Our service can go even further if required. We work with you to decide on the specifics of any measures that are relevant to your company or project. Or we develop personas, prototypes, advertising and product concepts. Our workshop formats offer the perfect platform for this:

  • Moderated half-day or full-day workshops
  • Creative workshops
  • Ideation workshops

EXPERTS AND SUCCESS

Founded by Bernd Meinecke and Martin Rosengarten in 1992, Meinecke & Rosengarten is an interdisciplinary team of experienced researchers, consultants and organisers. Long-time employees Wiebke Frohne, Thale Fleming and Daniel Feldhaus became partners in the company in 2019.

Our goal is to combine experience-based market research with strategic consulting. We support development processes for products and services, communication and sales concepts, and branding by working on individually designed market research projects. In this regard, we see ourselves as a team for research-based marketing consulting.

Bernd Meinecke

Managing Partner

Martin Rosengarten

Managing Partner

Britta Alpers

Director Administration

Johanna Beckbissinger

Research Executive

Maren Bergfeld

Senior Research Consultant

Daniel Feldhaus

Unit Director and Partner

Thale Fleming

Senior Research Consultant and Partner

Wiebke Frohne

Unit Director and Partner

Katrin Groß-Hardt

Senior Research Consultant

Sophie Hantscher-Jörgens

Senior Research Consultant

Lotte Hartl

Research Consultant

Anja von Holt

Senior Project Manager

Anke Jung

Office Manager

Sarah Lohmüller

Senior Research Consultant

Nadja Merklinger

Project Manager

Tanja Preußner

Senior Project Manager

Anna Ripke

Unit Director

Caroline Stegemann

Senior Research Consultant

Dorit Welzel

Unit Director

Experience and trust

Allos Hof-Manufaktur, Bremen
A-Rosa, Rostock
Bad Honnef AG
Basis Research, London
Bayer Leverkusen, Basel and Whippany
BILLA, Prague
bonprix Handelsgesellschaft mbH, Hamburg
BP, Micheldean
BQS, Hamburg
BS | ENERGY, Braunschweig
Clear Consultancy, London
Cofresco Frischhalteprodukte, Minden and Madrid
Danfoss A/S, Nordborg
DAW, Ober-Ramstadt
Deutsche Bahn, Berlin and Frankfurt
DMGDW* Werbung & Marketing, Hamburg
DEW21, Dortmund
Euryza, Hamburg
EWI, Isernhagen
Gerhard D. Wempe, Hamburg
GVG Rhein-Erft, Hürth
Hansa-Heemann, Rellingen 
Hansewerk AG, Quickborn
HVV Hamburger Verkehrsverbund
Incite Marketing Planning, London, San Francisco and Singapore
Intersnack, Cologne
J.J. Darboven, Hamburg
Kelly, Vienna
Kolle Rebbe, Hamburg
La mer, Cuxhaven
Lego Dänemark, Billund
Leonhardt & Kern, Stuttgart
Mainova, Frankfurt
Max Weißhaupt, Schwendi
MEAT Global Brand Consultancy, London
Modus Werbung, Hamburg
Motivaction International, Amsterdam

Münchener Rückversicherungsgesellschaft, Munich
Ørsted Markets GmbH, Hamburg
Payback GmbH, Munich
People, Milan
People Research, Copenhagen
Peter Kölln, Elmshorn
Raike Schwertner, Hamburg
REWE Group, Cologne and Wiener Neudorf
rhenag Rheinische Energie AG, Cologne
Schleswig-Holstein Netz AG, Quickborn
Schwabe Pharma Deutschland, Karlsruhe
Scholz & Friends Strategy Group, Hamburg
Sherbert Research, London
Spiegel-Verlag, Hamburg
Stadtwerke Garbsen
Stadtwerke Görlitz
Stadtwerke Herne
Stadtwerke Lehrte
Stadtwerke Neustadt
Stadtwerke Stade
Stadtwerke Uelzen
Stadtwerke Weißwasser
Stadtwerke Wolfenbüttel
Stadtwerke Wunstorf
Stage Entertainment, Hamburg
swb, Bremen
Techem Energy Services, Eschborn
TUI, Hanover
Uber, Amsterdam
Unilever, Hamburg, Rotterdam
Upfield Deutschland GmbH, Hamburg 
Vaillant Deutschland, Remscheid
Weleda, Arlesheim
WEVG, Salzgitter
Wilke A/S, Copenhagen
wirDesign, Braunschweig and Berlin
ZVSHK, St. Augustin

YOU AND US

Meinecke & Rosengarten
Team für forschungsgestützte Marketingberatung GmbH
Herrengraben 1
20459 Hamburg
Deutschland

Phone: +49 (0) 40 38 60 92-0

basis(at)meinecke-rosengarten.de
www.meinecke-rosengarten.de

HOW TO FIND US


By car
Program your PNA and take a nice sightseeing tour of the Hamburg inner city. When you have had enough, call us and we will give you directions and tell you where to park. 

By rail
From the central station (Hauptbahnhof) take a taxi or the S1 subway in direction Blankenese/Wedel. After 2 stops in the S1 leave at Stadthausbrücke and take the exit Michaelisstraße/Herrengraben. Our offices are located across the zebra crossing in the building on the corner by the bridge. Take the elevator to the 2nd floor. 

By air
You are travelling by air? Then it is best to take the S1 subway directly from underneath the terminal building in direction Blankenese/Wedel. If you are choosing the S1 service please follow the instructions as if arriving by rail. Alternatively, just take a taxi.

We are happy to welcome you!

 

JOBS AND INTERNSHIPS

We are always looking for enthusiastic colleagues who inspire our team.

Within the framework of 3 to 6 months internships, we offer the opportunity to get to know market research from A to Z. We pay this with € 750,- per month. A high willingness to work, the ability to work independently, good German and English skills and confident handling of MS Office are particularly welcome qualifications, especially in combination with a completed undergraduate study in psychology, sociology or communication sciences.

And we look forward to unsolicited applications by talented researchers with some years of experience, especially in the area of qualitative research and with customer responsibility.

Are you qualified? Then please contact directly:

Sophie Hantscher-Jörgens
sh@meinecke-rosengarten.de
Phone: +49 (0) 40 38 60 92-49

Anna Ripke
ar@meinecke-rosengarten.de
Phone: +49 (0) 40 38 60 92-34