Insights at your fingertips

Do you want to know what people really think about your concept, your product, your digital offer or your service? Leave it to us! We have the passion, extensive experience and resourcefulness to find out for you. And then we won’t just discuss what we’ve learned – we’ll turn inspiring findings into specific measures that you can implement.

Our falcon principle

... FAST AND AGILE.

The falcon is an incredibly fast bird: when it needs to, it can travel at over 250 km/h. 

... CONSIDERS THE BIG PICTURE.

The falcon has a 360° panoramic view: its 15 neck vertebrae enables it to rotate its head 180° in each direction.

... FOCUSED.

The falcon has particularly good eyesight: with five types of cone cells in its eyes, it can see things in sharp focus from a considerable distance away. 

... LOCAL, NATIONAL AND GLOBAL. 

The falcon is also cosmopolitan: it is the world’s most widespread species of bird and is found on every continent.




Of falcons and hamsters


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KNOWLEDGE AND EXPERIENCE

You tell us what you want to know and we will tell you how we are going to find it out for you. A senior researcher will be on hand to supervise your project every step of the way. We will find the research design that best answers your question. This will then determine the content of the survey: in some cases, we may even suggest methods that you have not thought of before. We always draw on our experience and knowledge to assist you in the best possible way.

OUR MAIN AREAS OF FOCUS:

  • Insights

  • Communication

  • Brands

  • Innovation development

  • Strategic advice

  • User experience

SPECIAL INDUSTRIES

  • Children and youths

  • Energy and technology

  • Pharma/OTC

  • Food and beverages

TARGET GROUPS:

  • B2C

  • B2B

  • Stakeholder

AN EXCERPT FROM OUR METHODS:

  • Qualitative research

    • in research facility, ethnographic and online

    • focus groups, in-depth explorations, boards and forums

    • workshops and customer conferences

  • Quantitative research

    • online, face2face, phone

    • mobile and stationary

  • UX Research

  • Modular research approaches

FINDINGS AND RECOMMENDATIONS

You can expect more when you work with us. Not just results, but insights. Not just insights, but also recommendations.

After all, you need more than just an opinion from us if you want to make progress. That is why we send you all the key information in a brief, precise format just one day after the data collection is completed. Once the findings are available in detail, we take a more in-depth look at them with you.

Our service can go even further if required. We work with you to decide on the specifics of any measures that are relevant to your company or project. Or we develop personas, prototypes, advertising and product concepts. Our workshop formats offer the perfect platform for this:

  • Moderated half-day or full-day workshops
  • Creative workshops
  • Ideation workshops

EXPERTS AND SUCCESS

Founded by Bernd Meinecke and Martin Rosengarten in 1992, Meinecke & Rosengarten is an interdisciplinary team of experienced researchers, consultants and organisers. Long-time employees Wiebke Frohne, Thale Fleming and Daniel Feldhaus became partners in the company in 2019.

Our goal is to combine experience-based market research with strategic consulting. We support development processes for products and services, communication and sales concepts, and branding by working on individually designed market research projects. In this regard, we see ourselves as a team for research-based marketing consulting.

Bernd Meinecke

Partner

Martin Rosengarten

Geschäftsführer und Partner

Britta Alpers

Director Administration

Johanna Beckbissinger

Senior Research Executive

Maren Bergfeld

Senior Research Consultant

Daniel Feldhaus

Unit Director und Partner

Thale Fleming

Senior Research Consultant und Partnerin

Wiebke Frohne

Unit Director und Partnerin

Sarah Görler

Senior Research Consultant

Katrin Groß-Hardt

Senior Research Consultant

Dorothee Hildebrandt

Research Assistant

Anke Jung

Office Manager

Lena Metzger

Research Executive

Tanja Preußner

Senior Project Manager

Anna Ripke

Unit Director

Dorit Welzel

Unit Director

Sabine Zieger

Research Operation Manager

Experience and trust

Agenta Werbeagentur, Münster
Astro Studios, San Francisco / USA
AVM, Berlin
Basis Research, London / UK
bonprix Handelsgesellschaft mbH, Hamburg
Cofresco Frischhalteprodukte, Minden und Madrid / ES
CSR International, London / GB
Danfoss A/S, Nordborg / DK
Deutsche Bahn, Berlin und Frankfurt
Fielmann AG, Hamburg
Gelbe Hand e.V., Düsseldorf
GEMA, München
HAKA Kunz, Waldenbuch
Hamburg Tourismus, Hamburg
Hansa-Heemann, Rellingen
HVV Hamburger Verkehrsverbund
Hycom S.A., ŁÓDŹ / PL
Incite Marketing Planning, London, San Francisco und Singapur

Industrie- und Handelskammer Lüneburg-Wolfsburg, Lüneburg
Intersnack, Köln
J.J. Darboven, Hamburg

JobMatch, Bochum
Kamps, Schwalmtal
Lego Dänemark, Billund
Leonhardt & Kern, Stuttgart

Lornamead GmbH, Norderstedt
Lubs, Lübeck
Maarud AS, 2114 Disenå
Mainova, Frankfurt
Marketing Drenthe, Dwingeloo / NL
Meffert Farbwerke, Bad Kreuznach
Melitta, Minden
Modus Werbung, Hamburg
Motivaction International, Amsterdam
MVV, München

Ørsted Markets GmbH, Hamburg
Payback GmbH, München
People Research, Kopenhagen
Peter Kölln, Elmshorn

Philipp und Keuntje, Hamburg
RaikeSchwertner, Hamburg
RDSi Research, London GB
REWE Group, Köln und Wiener Neudorf
rhenag Rheinische Energie AG, Köln
SBD Automotive, Milton Keynes / GB
Scholz & Friends Strategy Group, Hamburg
Schwabe Pharma Deutschland, Karlsruhe
Sherbert Research, London

Sihl, Bern
Spiegel-Verlag, Hamburg
Stadtwerke Herne
Stadtwerke Stade
Stadtwerke Uelzen
Stadtwerke Wunstorf
Strive Insight / GB
SVB Siegener Versorgungsbetriebe
Techem Energy Services, Eschborn
toom Baumarkt, Köln

Unilever, Hamburg, Rotterdam
Vaillant Deutschland, Remscheid
Watermelon Research, London / UK
WELEDA, Arlesheim, CH
WEVG, Salzgitter
Wilke A/S, Kopenhagen
wirDesign, Braunschweig und Berlin
Wy, London

YOU AND US

Meinecke & Rosengarten
Team für forschungsgestützte Marketingberatung GmbH
Winterstraße 2
22765 Hamburg
Deutschland

Phone: +49 (0) 40 38 60 92-0

basis(at)meinecke-rosengarten.de
www.meinecke-rosengarten.de

HOW TO FIND US


By car
Program your PNA and take a nice sightseeing tour along the harbour and the famous Reeperbahn. When you have had enough, call us and we will give you detailed directions and tell you where to park.

By rail
The best way is to take the train directly to Altona station. Our office is located beyond the bus terminal in the brick building called bahn_hoefe. Please take the elevator to the 3rd floor.

By air
You are travelling by air? Then it is best to take the S1 subway directly from underneath the terminal building in direction Blankenese/Wedel. Leave the train at Altona station. This might take about 45 minutes, but the taxi might take longer. If you are choosing the S1 service please follow the instructions as if arriving by rail.

We are happy to welcome you!

 

JOBS

We are always looking for enthusiastic colleagues who inspire our team.

Within the framework of three to six-month internships - remotely from the home office due to the current situation - we offer students the opportunity to get to know market research from A to Z and pay a salary of € 750 per month.

A high willingness to perform, independent work, good German and English skills and a confident handling of MS Office are particularly welcome skills, especially in combination with an active bachelor or master study in psychology, sociology or communication sciences.

And we welcome unsolicited applications from talented researchers with several years of experience, especially in the area of qualitative research and with client responsibility.

Are you qualified? Then please contact directly:

Anna Ripke
ar(at)meinecke-rosengarten.de
Phone: +49 (0) 40 38 60 92-34
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